D2C / E-commerce
Premium D2C apparel: $1.2M → $14M in 18 months
Replatformed the creative engine and rebuilt MER-led media buying across Meta, Google, and TikTok.
Client
Confidential D2C apparel brand
Services
Paid Media · Creative Strategy · Conversion Optimization
Revenue growth
Blended ROAS
New-customer share
The challenge
An emerging premium apparel brand had hit a ceiling at $1.2M annual revenue. Their existing agency was running last-click ROAS-optimized campaigns, leading to creative fatigue, plateauing CAC, and limited new-customer acquisition.
The team needed a fundamental rebuild of the media operating model — not more campaigns, but a smarter system.
Our approach
We introduced a MER-first measurement framework (Marketing Efficiency Ratio) that judged channel performance by incremental contribution to total revenue, not last-click attribution.
From there: rebuilt creative testing systems with a 12-variant weekly cadence across Meta, Google, and TikTok; introduced cohort-aware bidding tied to predicted 90-day LTV; and instrumented post-purchase surveys to validate where customers actually came from.
The outcome
Over 18 months, monthly revenue grew from ~$100K to over $1.1M while contribution margin improved — proof that growth and profitability can compound together when the system is right.
Next step
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